What is our Sustainability program and how well is it communicated?

• Is our Program Environmentally Sound?
• Is our Program Economically Profitable?
• Is our Program Socially and Economically Equitable?

Do we know if our best customers care about how green our company is?

Are we going to be marketing the green attributes of our services or are we going to “be environmentally responsible” as a core company value?

• How “Green” are we?
• Is sustainability a key element of design?
• Is Our Transportation & Distribution Optimized?
• Use of Technology for energy efficiency
• Operations Processes
• Least energy intensive
• Maintain productivity and profitability
• Labor scheduling to maximize energy efficiency
• Transportation/Distribution of Product
• Use of fuel
• Carbon footprint
• Measured
• Reduction
• Office Practices/Office Space
• Paper stock
• Conversion to paperless communications
• Alternate energy sources
• Labor scheduling
• Communications
• Travel

Green/Sustainability Marketing Communications

• Where is our company in the market?
• What is our competition doing?
• What are our core “Green” messages?
• What is our core green “Brand Elements?”
• How do you want our customers to perceive our “Green Marketing”?
• Are your green claims easily understood by your customers?
• Can you quantify how our green/sustainability initiatives are helping?
• Is your web site in line with your green/sustainability initiatives?
• Does our “green” marketing plan align with your overall marketing objectives?
• Are we taking advantage of the latest technologies?
• Besides this audit, can we establish green credibility from other third party audits or certifications?
• Are the medium(s) we use to communicate our green message congruent with the message, e.g. if our message is about recycling, is it printed on recycled paper?
• Do we donate money to green initiatives to offset the cost of environmentally harmful business practices?
• Do we provide encouragement, incentives or opportunities for Vendors, Partners and customers to practice green behaviors?
  

Green/Sustainability Results

• Which market segments will care most about your green marketing efforts?
• How much money can we save as a result of your initiatives?
• Can we reallocate these savings to new initiatives for increased efficiencies and sustainability?
• Do we have a plan for feedback to our initiatives?
• What will we do with it once received?